Creative direction and design for the 2026 launch of Andraste by Boadicea the Victorious, named after the Iceni goddess who Boadicea invoked before battle. My role spanned campaign concept, bottle design, copywriting, creative direction of the campaign film, alongside supporting assets for out-of-home advertising, print and social media. Inspired by the warmth and richness of an English garden the campaign brought together storytelling, imagery and design to give Andraste a distinctive identity across every touchpoint.